A well-built website for psychologists is your most important digital asset: the only channel you control 100%. If you have to choose between Instagram and a website, choose the website.
Ideal psychology website structure
- Home with value proposition in 7 seconds.
- Services: a page per service optimised for local SEO.
- About me: trajectory, training, license number.
- Fees: clear price, formats, packs.
- Booking: real-time available slots.
- Contact: WhatsApp, email, map.
- Blog: 1-2 articles/month with local SEO.
- Legal pages: legal notice, privacy, cookies.
How to write copy: clinical but human
- Talk about the problem before the service.
- Avoid jargon on the home page.
- Short sentences.
- One single CTA per page.
Basic SEO for your psychology website
Four pillars: technical SEO (speed, mobile, HTTPS), on-page SEO (meta tags, H1, structured data), content SEO (useful articles) and local SEO (Google Business).
GDPR and legal pages
- Legal notice with the controller's identity.
- Detailed privacy policy.
- Cookie policy with opt-in.
- Data Processing Agreements with providers.
Online booking connected to your agenda
- Real-time slots.
- Instant confirmation + reminder 48h before.
- Integration with your clinical agenda.
Platforms and cost
- WordPress: €60-150/year + theme. Maximum flexibility.
- Webflow / Framer: €12-50/month.
- Wix / Squarespace: €15-30/month.
- Agency template: €800-3,000 one-off.
Mistakes that kill conversion
- Generic site without your photo or license number.
- Three different CTAs per page.
- Hiding fees.
- Slow on mobile.
- No privacy policy.
Preguntas frecuentes
Common questions about building a professional website for psychologists.
Do I need a website if I have Instagram and Doctoralia?
Yes. Instagram and Doctoralia give visibility but you don't control the rules or data. Your own website is the only digital asset 100% yours.
How much does a psychology website cost?
Between €0 (DIY) and €3,000 (agency). Reasonable: €300-1,000 in the first year.
What information is mandatory on the site?
Legal notice with tax ID, GDPR privacy policy, cookie policy, license number visible.
WordPress or Wix for a psychology site?
WordPress for flexibility and SEO. Wix for quick simplicity.
How do I connect booking to my agenda?
My Psico Agenda lets you embed a booking widget via iframe or script with real-time sync.